pitch project 2021
Scal-e website
Scal-e allows to set up acquisition and loyalty strategies on all types of channels and through all types of loyalty programs.
Objective

Enhance the overall user experience to make it more intuitive, engaging, and enjoyable for visitors.

Optimize the website to increase the conversion rate of visitors into customers, subscribers, or leads.

Align the website design with the brand identity to reinforce brand recognition, credibility, and trustworthiness.de 6 are probably too noisy to work for Facebook posts and image redemption images.

Role

Doing research and Designing UI to present ideas to the team.

Design specifications

Simplify the website navigation to improve user journey.

Implement a modern and visually appealing design

Reorganize and update content to ensure it is well-structured, relevant, and easily digestible.

Brief:
Try to play with blur effects in some sections, perhaps the main banner background, menu blur etc.
Try not having too many left/right layout sections
Add a "Testimonials" section like segment with CTA to "Case studies"
Try not to cut too much the flow (smooth storytelling rather than cut like segment)
Style

Poppins It offers excellent readability and comes in various weights and styles, making it suitable for both headlines and body text. Poppins has geometric shapes and clean lines.

Isometric graphics can be used to tell stories or explain complex concepts related to website's content in a visually compelling way. They can break down technical information into more digestible and accessible visuals.

Challenge

It's important for me to strike a balance between showcasing cutting-edge technology and ensuring that the website remains intuitive and user-friendly.

With abstract concepts and ideas of the website that may be difficult to visualize. I have to find creative ways to represent these concepts.

Solution

I create visual elements to represent abstract concepts and ideas with Isometic graphic to make the content more understandable.

I break down complex technical concepts into digestible chunks, using clear and concise language.

Outcome
Other project