pitch project 2021
Asian Institute of Technology Website
The Asian Institute of Technology (AIT) is an international English-speaking postgraduate institution, focusing on engineering, environment, and management studies. AIT’s rigorous academic, research, and experiential outreach programs prepare graduates for professional success and leadership roles in Asia and beyond.
Objective

Improve the overall user experience by making the website more intuitive, accessible, and easy to navigate for current and prospective students, faculty, staff, and other stakeholders.

Enhance the university's brand image and reputation by presenting a modern, professional, and cohesive online presence that reflects the institution's values, mission, and accomplishments.

Role

Doing research and Designing UI to present ideas to the team.

Design specifications

Use brand's colors. Design a modern but still look trustworthy. Keep the content of the homepage as much as you can.

Style

Helvetica Neue font look modern, clean, and versatile. Its clean lines and balanced proportions make it highly readable.

The icons use colors that match the brand. It's not overly playful, and easy to understand.

Challenge

The website have a large amount of information that needs to be organized and presented in a clear and intuitive manner.

Solution

Use clear and consistent navigation menus, breadcrumbs, and search functionality to help users find information quickly.

Outcome
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