Design test 2022
Rabbit Rewards Application
Rabbit Rewards is the official loyalty program of the Rabbit  Card and Rabbit LINE Pay. With over 3 million members and 5,000 locations across Bangkok where you can earn points, Rabbit Rewards is the most generous loyalty program in Bangkok.
Task:Reskin the existing RR app
Objectives

Propose redesign for all icons - Main menu, Hamburger, etc.

Redemption drawer - Adjust colors

Top bar

logo color > White
Use new logo (without box)
Remove Rabbit icon from points

Notes

Banner and designs on Slide 6 are probably too noisy to work for Facebook posts and image redemption images.

Don’t forget to adapt header and footer.

Brief:
We're looking for CLEAN elegant, feminine designs, in line with the new brand guidelines
Target demographic are young (20-35 years old), working, urban women in Bangkok.
Inspiration sources can be cosmetics brand, fashion, lifestyle, sports, etc.
Integrate the logo and tagline "Change every day to a reward"in your design.
Redesign Home screen
Layout

I divide it into two columns and break it up with a slideshow banner to clearly separate different sections. I add the partner logo to the top section.

From the customer behavior data I've received, users tend to look for products and services they want rather than scrolling endlessly.

Priority

From the user behavior data I've received, the first thing on the home screen is the search box, followed by partner logos section, three brands of promotions company want to promote,

and four expiring promotions sections. I also add a countdown timer and a outstanding background color to attract users.

Style

I design according to the brand's colors. The boxes have rounded corners for a modern look. I put the point information on CTA so users can see it without having to navigate to another page, reducing complexity.

I use light grey as background colors that are easy on the eyes for users, so they spend more on the app.

Redesign menu bar
Other project